Motor Mouth Blog


The Days of Chrome and Hyperbole

Walt Tomsic

It may not be wine and roses, but I miss the days when cigar chomping, seer-sucker suit wearing ad men were in charge of naming stuff… particularly car stuff! Take this for example, the 1958 Buick featured 160 “˜floating’ chrome squares on its grill. Did they call it a “Buick grill?” How plebian! No, it’s the “Fashion-aire Dynastar Grill.”

In the realm of the overstatement, copy flacks were not about to be outdone. The sales brochure for the 1958 Pontiac proclaimed it to be “the boldest advance in 50 years!” I guess the writer never heard of George Patton or Albert Einstein.

Read the full article here.