It may not be wine and roses, but I miss the days when cigar chomping, seer-sucker suit wearing ad men were in charge of naming stuff… particularly car stuff! Take this for example, the 1958 Buick featured 160 “˜floating’ chrome squares on its grill. Did they call it a “Buick grill?” How plebian! No, it’s the “Fashion-aire Dynastar Grill.”
In the realm of the overstatement, copy flacks were not about to be outdone. The sales brochure for the 1958 Pontiac proclaimed it to be “the boldest advance in 50 years!” I guess the writer never heard of George Patton or Albert Einstein.